\u003c/p>\n\u003cp>In the video, Zuckerberg appears to be speaking to \u003ca href=\"https://fortune.com/fortune500/cbs/\" target=\"_blank\">CBS\u003c/a> News. A banner saying, “Zuckerberg: Announces New Measures to ‘Protect Elections’” appears at the bottom of the screen. But his words tell a different story. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” he begins. A CBS spokesperson told \u003cem>Fortune\u003c/em> that “CBS has requested that Facebook take down this fake, unauthorized use of the CBSN trademark.”\u003c/p>\n\u003cp>The video is unlikely to hoodwink anyone, but it’s hardly a flattering look for Facebook and Zuckerberg. Deepfake Zuck, as the AI-powered character is being called, “looks quite a bit like a \u003cem>Weekend At Bernie’s\u003c/em>-style corpse-marionette,” \u003ca href=\"https://gizmodo.com/meet-the-deepfake-zuck-same-as-the-real-zuck-1835432170\">Gizmodo quips\u003c/a>.\u003c/p>\n\u003cp>In a statement emailed to tech journalists, a spokesperson for Instagram said they will leave the fake video up—for now. “We will treat this content the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages.”\u003c/p>\n\u003cp>The video emerged just before the release of \u003ca href=\"https://lab.witness.org/projects/synthetic-media-and-deep-fakes/\">a new report\u003c/a> on deepfakes and synthetic media by Witness, a human rights organization that has been organizing training sessions with journalists and social justice activists on how to use the latest technologies to safely report on abuses or power. With deepfakes, the concern among activists and journalists is that the technology will be used to discredit the authenticity of their work and even attack them personally, said \u003ca href=\"https://witness.org/portfolio_page/sam-gregory/\">Sam Gregory\u003c/a>, the program director at Witness. “This is an example of an emerging threat” to spread misinformation and doubts about human rights work, he said.\u003c/p>\n\u003cp>One of the problems Gregory sees around deepfakes is what he calls “the tools gap.” The technology to build deep fakes is ramping up quickly; you don’t even need to be technically savvy to use them. But there are far fewer resources available to detect the fakes once they’re in the wild. Witness has discussed with technology firms the importance of them sharing the underlying training data that goes into their deepfakes algorithms. “As companies release products that enable creation, they should release products that enable detection as well,” Gregory says.\u003c/p>\n\u003cp>The role technology companies play in the proliferation of this technology will be a big talking point at tomorrow’s hearing on the Hill. Scheduled to testify are law and IT professors, plus a policy advisor at \u003ca href=\"https://openai.com/about/\">OpenAI\u003c/a>, an AI think tank funded by Reid Hoffman’s charitable foundation and Khosla Ventures.\u003c/p>\n\u003cp>Facebook, which has been embroiled in the deepfakes controversy since the emergence of Pelosi video, is not scheduled to send anybody to participate in the hearings.\u003c/p>\n\u003ch3>\u003cspan style=\"font-weight:400;\">More must-read stories from \u003c/span>\u003ci>\u003cspan style=\"font-weight:400;\">Fortune\u003c/span>\u003c/i>\u003cspan style=\"font-weight:400;\">:\u003c/span>\u003c/h3>\n\u003cp>\u003cspan style=\"font-weight:400;\">—A red flag to investors: The stock market may be \u003c/span>\u003ca href=\"http://fortune.com/2019/06/07/stock-market-triple-top/\">\u003cspan style=\"font-weight:400;\">hitting the “triple top”\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight:400;\">—The \u003c/span>\u003ca href=\"http://fortune.com/2019/06/07/renault-fiat-chrysler-deal-dead/\">\u003cspan style=\"font-weight:400;\">Renault deal is dead\u003c/span>\u003c/a>\u003cspan style=\"font-weight:400;\">, but Fiat Chrysler still needs a partner\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight:400;\">—Many economists think \u003c/span>\u003ca href=\"http://fortune.com/2019/06/04/next-recession-2020-predictions/\">\u003cspan style=\"font-weight:400;\">the next recession\u003c/span>\u003c/a>\u003cspan style=\"font-weight:400;\"> will be before the 2020 election\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight:400;\">—The \u003c/span>\u003ca href=\"http://fortune.com/2019/06/03/stock-market-trump-obama-sp-500/\">\u003cspan style=\"font-weight:400;\">S&P 500 has performed far worse\u003c/span>\u003c/a>\u003cspan style=\"font-weight:400;\"> under Trump than Obama\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight:400;\">—Listen to our new audio briefing, \u003c/span>\u003ca href=\"http://fortune.com/radio/\">\u003ci>\u003cspan style=\"font-weight:400;\">Fortune\u003c/span>\u003c/i>\u003cspan style=\"font-weight:400;\"> 500 Daily\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight:400;\">Don’t miss the daily \u003c/span>\u003ca href=\"http://termsheet.fortune.com/\">\u003ci>\u003cspan style=\"font-weight:400;\">Term Sheet\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight:400;\">, \u003c/span>\u003ci>\u003cspan style=\"font-weight:400;\">Fortune\u003c/span>\u003c/i>\u003cspan style=\"font-weight:400;\">‘s newsletter on deals and dealmakers.\u003c/span>\u003c/p>\n"},"children":[]}]}]},{"name":"dianomi","config":{"type":"footer"},"children":[]},{"name":"recirculation","config":{"heading":"You May Like"},"children":[{"name":"content-list-item","config":{"title":"Mark Zuckerberg: Facebook is Working on a Policy for Policing Deepfake Videos","permalink":"https://fortune.com/2019/06/26/mark-zuckerberg-facebook-deepfake-videos-policy/","hasVideo":true,"themeName":"recirculation","isNativoTout":true,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":2659092,"excerpt":"Mark Zuckerberg said Facebook is working with artificial intelligence experts to better understand how to police A.I.-altered videos.","publishDateIso8601":"2019-06-26T19:45:29-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2659096,"alt":"French President Emmanuel Receives Mark Zuckerberg, Chief Executive Officer And Founder Of Facebook Inc At Elysee Palace","caption":"","crops":[],"height":682,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/06/gettyimages-1148265335-2.jpg?quality=60&resize=60,33","postId":2659092,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/06/gettyimages-1148265335-2.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/06/gettyimages-1148265335-2.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/06/gettyimages-1148265335-2.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/06/gettyimages-1148265335-2.jpg","useBasicImg":false,"usingDataFallback":false,"width":1024,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"Fighting Deepfakes Gets Real","permalink":"https://fortune.com/2019/07/24/fighting-deepfakes-gets-real/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Magazine","eyebrowLink":"https://fortune.com/section/magazine/","id":2673221,"excerpt":"Researchers, legislators, and Big Tech are trying to combat the growing threat of phony media created with the help of artificial intelligence.","publishDateIso8601":"2019-07-24T06:30:02-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2669901,"alt":" ","caption":" ","crops":[],"height":1920,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/07/DEP08.19.Deep-Fake2.jpg?quality=60&resize=60,33","postId":2673221,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/07/DEP08.19.Deep-Fake2.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/07/DEP08.19.Deep-Fake2.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/07/DEP08.19.Deep-Fake2.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/07/DEP08.19.Deep-Fake2.jpg","useBasicImg":false,"usingDataFallback":false,"width":2880,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"Watch a Former Army Green Beret Congressman Root for Navy Football—as a Warning About Deepfakes","permalink":"https://fortune.com/2019/09/27/what-is-a-deepfake-army-navy-game-michael-waltz-video/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":2706435,"excerpt":"What is a deepfake? Watch Florida Congressman Michael Waltz explain—and root for Navy Football—in a video created to warn about the technology's dangers.","publishDateIso8601":"2019-09-27T14:19:27-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2706588,"alt":"Army Black Knights face off with Navy Midshipmen during the Army-Navy game on December 8, 2018, at Lincoln Financial Field in Philadelphia, PA.","caption":"Army Black Knights face off with Navy Midshipmen during the Army-Navy game on December 8, 2018, at Lincoln Financial Field in Philadelphia, PA.","crops":[],"height":1645,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-1070364256.jpg?quality=60&resize=60,33","postId":2706435,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-1070364256.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-1070364256.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-1070364256.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-1070364256.jpg","useBasicImg":false,"usingDataFallback":false,"width":2470,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"Jon Snow’s Deepfake Apology Video Is a Parody. But the Problem Is No Laughing Matter","permalink":"https://fortune.com/2019/06/17/jon-snow-deepfake-apology-video/","hasVideo":true,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":2651834,"excerpt":"There are \"more manipulators in the race than detectors,\" says one expert.","publishDateIso8601":"2019-06-17T14:35:00-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2651853,"alt":"jon snow-game of thrones-deepfake viral video","caption":"","crops":[],"height":1920,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/06/jon-snow-game-of-thrones-deepfake-viral-video.jpg?quality=60&resize=60,33","postId":2651834,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/06/jon-snow-game-of-thrones-deepfake-viral-video.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/06/jon-snow-game-of-thrones-deepfake-viral-video.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/06/jon-snow-game-of-thrones-deepfake-viral-video.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/06/jon-snow-game-of-thrones-deepfake-viral-video.jpg","useBasicImg":false,"usingDataFallback":false,"width":2880,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"From Porn to Scams, Deepfakes Are Becoming a Big Racket—And That’s Unnerving Business Leaders and Lawmakers","permalink":"https://fortune.com/2019/10/07/porn-to-scams-deepfakes-big-racket-unnerving-business-leaders-and-lawmakers/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":2710538,"excerpt":"The vast majority of deepfakes target women. And, evidence is beginning to emerge of scammers and other scheming political forces utilizing the AI-powered digital tools in plots to destabilize governments and defraud businesses.","publishDateIso8601":"2019-10-07T10:00:48-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2705436,"alt":"Facebook's CTO talks about the company's tough times, deepfakes, virtual reality, and artificial intelligence.","caption":"Facebook CTO Mike Schroepfer talks about the company's tough times, deepfakes, virtual reality, and artificial intelligence.","crops":[],"height":1920,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-621754144-e1569527648526.jpg?quality=60&resize=60,33","postId":2710538,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-621754144-e1569527648526.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-621754144-e1569527648526.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-621754144-e1569527648526.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/09/GettyImages-621754144-e1569527648526.jpg","useBasicImg":false,"usingDataFallback":false,"width":2880,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"Facebook Is Still Figuring Out How to Police Deepfakes","permalink":"https://fortune.com/2019/10/22/facebook-identifying-deepfakes-policy/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":2719855,"excerpt":"Facebook said it has to to understand the technical elements of identifying deepfakes before it can develop a policy to fight them. 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