\u003cp>In addition to offering background on the situation, Shear addressed Blevins directly.\u003c/p> \u003cp>\"On a more personal note, I apologize want to apologize directly to @ninja that this happened. It wasn’t our intent, but it should not have happened. No excuses,\" Shear added on Twitter.\u003c/p> \u003cp>Pachter notes that the move was the right response for the company, helping ensure the news blows over sooner rather than later. \"It would be one thing if the response was, 'We're not sorry,'\" he says. \u003c/p> \u003cblockquote class=\"twitter-tweet\">\u003cp lang=\"en\" dir=\"ltr\">4/ On a more personal note, I apologize want to apologize directly to \u003ca href=\"https://twitter.com/Ninja?ref_src=twsrc%5Etfw\">@ninja\u003c/a> that this happened. It wasn’t our intent, but it should not have happened. No excuses.\u003c/p>— Emmett Shear (@eshear) \u003ca href=\"https://twitter.com/eshear/status/1160685666990034944?ref_src=twsrc%5Etfw\">August 11, 2019\u003c/a>\u003c/blockquote> \u003cscript async=\"\" src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\">\u003c/script> \u003cp>Even losing Blevins in the first place isn't expected to serve as Twitch's death knell. Pachter equates the situation to \u003ca href=\"https://fortune.com/fortune500/netflix/\" target=\"_blank\">Netflix\u003c/a> losing \u003cem>Friends \u003c/em>come 2020. A sizable portion of Netflix's viewers spend a great deal of time watching \u003cem>Friends\u003c/em>—just as Twitch's audience has followed Blevins—but the fans are already on the site and looking at other shows or streamers.\u003c/p> \u003cp>\"If you have the content, people will come,\" Pachter said. \"There's always going to be a new hit. They're always going to have a new guy or girl.\" \u003c/p> \u003ch3>More must-read stories from \u003cem>Fortune\u003c/em>:\u003c/h3> \u003cp>—\u003ca href=\"https://fortune.com/2019/08/05/8chan-el-paso-shooting-extremists/\">What you need to know about 8chan\u003c/a>, the controversial site tied to the El Paso shooting\u003c/p> \u003cp>—\u003ca href=\"https://fortune.com/2019/08/02/verizon-new-unlimited-plan-prices/\">Verizon’s unlimited plans are getting cheaper.\u003c/a> Here’s what you should know\u003c/p> \u003cp>—What CEOs, bankers, and tech execs \u003ca href=\"https://fortune.com/2019/07/29/recession-predictions/\">think about a coming recession\u003c/a>\u003c/p> \u003cp>—How an alleged \u003ca href=\"https://fortune.com/2019/08/02/amazon-theft-ring/\">Amazon theft ring\u003c/a> got the goods\u003c/p> \u003cp>—Boeing adds a second flight control computer to the \u003ca href=\"https://fortune.com/2019/08/02/boeing-flight-control-computer/\">737 Max\u003c/a>\u003c/p> \u003cp>Catch up with \u003ca href=\"https://cloud.newsletters.fortune.com/fortune/nloptin?nl=DATA_SHEET&source=LinkStack\">\u003cem>Data Sheet\u003c/em>\u003c/a>, \u003cem>Fortune\u003c/em>'s daily digest on the business of tech.\u003c/p> "},"children":[]}]}]},{"name":"dianomi","config":{"type":"footer"},"children":[]},{"name":"recirculation","config":{"heading":"You May Like"},"children":[{"name":"content-list-item","config":{"title":"Amazon Just Bought This Gaming Company","permalink":"https://fortune.com/2016/08/16/amazon-gaming-company-twitch-curse/","hasVideo":true,"themeName":"recirculation","isNativoTout":true,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","id":1769311,"excerpt":"Amazon's game streaming service Twitch acquired gaming community Curse. ","publishDateIso8601":"2016-08-16T18:12:47-05:00","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":1587707,"alt":"Inside The 2014 E3 Electronic Entertainment Expo","caption":"","crops":[],"height":2667,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2016/03/gettyimages-450406554.jpg?quality=60&resize=60,33","postId":1769311,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2016/03/gettyimages-450406554.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2016/03/gettyimages-450406554.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2016/03/gettyimages-450406554.jpg?resize=223,123 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