\u003c/blockquote>\n\n\u003c/div>\u003c/figure>\n","oembed":true,"provider":"twitter","rich":true},"children":[]},{"name":"html","config":{"content":" \u003cp>For Activision Blizzard, a boycott comes at a particularly difficult time. The Santa Monica, Calif.-based company has struggled to come up with fresh hits, and executive turnover is high. The heads of Activision Blizzard’s three major divisions have been replaced over the past year, as was its chief financial officer, who quit.\u003c/p> \u003cp>And the company is counting on customers embracing a mobile version of its hit shooting game Call of Duty, done in partnership with Tencent, which has also invested in Activision Blizzard.\u003c/p> \u003cp>The company also is preparing for Blizzcon, its big fan convention held in Anaheim, Calif., in early November. Attendees have threatened to come dressed as Winnie the Pooh, which has become a symbol of resistance against the Chinese government.\u003c/p> \u003cp>“We suspect that the decision to punish Blitzchung, which almost certainly had input from senior Activision management, was met with dismay by a meaningful portion of Blizzard’s staff,” Creutz said. “Investors are counting on a turnaround at Blizzard to reinvigorate growth, but if the internal culture is in turmoil, there is a lot of risk to that thesis.”\u003c/p> \u003cp>The punishment meted out to Blitzchung stands in stark contrast to how the NBA handled its problem. In that case, the Houston Rockets General Manager Daryl Morey tweeted his support for the Hong Kong protests, right before the league was due to play a couple of preseason games in China. But the league didn’t punish Morey and has instead endured a backlash from Chinese authorities and sponsors there.\u003c/p> \u003cp>Activision’s reaction also contrasts with that of Epic Games founder Tim Sweeney, the creator of Fortnite. Sweeney, whose company also has Tencent as a significant shareholder, said on Twitter this week that he supports free speech.\u003c/p> "},"children":[]},{"name":"core-embed","config":{"content":"\n\u003cfigure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\">\u003cdiv class=\"wp-block-embed__wrapper\">\n\u003cblockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\u003cp lang=\"en\" dir=\"ltr\">Epic supports the rights of Fortnite players and creators to speak about politics and human rights.\u003ca href=\"https://t.co/GWxDjKVjeJ\">https://t.co/GWxDjKVjeJ\u003c/a>\u003c/p>— Tim Sweeney (@TimSweeneyEpic) \u003ca href=\"https://twitter.com/TimSweeneyEpic/status/1181933071760789504?ref_src=twsrc%5Etfw\">October 9, 2019\u003c/a>\u003cscript async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\">\u003c/script>\u003c/blockquote>\n\n\u003c/div>\u003c/figure>\n","oembed":true,"provider":"twitter","rich":true},"children":[]},{"name":"html","config":{"content":" \u003cp>“Epic supports the rights of Fortnite players and creators to speak about politics and human rights,” he said.\u003c/p> \u003ch3>More must-read stories from \u003cem>Fortune\u003c/em>:\u003c/h3> \u003cp>—Why \u003ca href=\"https://fortune.com/2019/10/10/softbank-wework-ipo-valuation-hedging/\">WeWork’s failed IPO might not mean disaster\u003c/a> for SoftBank after all\u003cbr>—\u003ca href=\"https://fortune.com/2019/10/10/dyson-electric-car-canceled/\">Dyson pulls the plug\u003c/a> on its plan to build an electric car\u003cbr>—Why Etsy sets a higher standard for \u003ca href=\"https://fortune.com/2019/10/10/etsy-diversity-inclusion-gender-identities/\">diversity and inclusion in tech\u003cbr>\u003c/a>—From porn to scams, \u003ca href=\"https://fortune.com/2019/10/07/porn-to-scams-deepfakes-big-racket-unnerving-business-leaders-and-lawmakers/\">deepfakes\u003c/a> are unnerving business leaders and lawmakers\u003cbr>—\u003ca href=\"https://fortune.com/2019/10/10/artificial-intelligence-disruptive-force-finance-even-for-fintechs/\">A.I. remains a disruptive force in finance\u003c/a>—even for fintechs\u003cem>\u003cbr>\u003c/em>\u003cem>Catch up with\u003c/em>\u003cem> \u003c/em>\u003ca href=\"https://cloud.newsletters.fortune.com/fortune/nloptin?nl=DATA_SHEET&source=LinkStack\">\u003cem>Data Sheet\u003c/em>\u003c/a>\u003cem>, Fortune's daily digest on the business of tech.\u003c/em>\u003c/p> "},"children":[]}]}]},{"name":"dianomi","config":{"type":"footer"},"children":[]},{"name":"recirculation","config":{"heading":"You May Like"},"children":[{"name":"content-list-item","config":{"title":"Blizzard Bans Hearthstone Player for His Pro-Hong Kong Message During Tournament Livestream","permalink":"https://fortune.com/2019/10/08/blizzard-hearthsone-player-banned-hong-kong-protests/","hasVideo":false,"themeName":"recirculation","isNativoTout":true,"eyebrowLabel":"Tech","eyebrowLink":"https://fortune.com/section/tech/","postId":2711857,"excerpt":"The ban has landed Blizzard in hot water with everyone from gamers to politicians.","publishedDate":"2019-10-08 23:57:06","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2711966,"alt":"GERMANY-COMPUTER-GAMES-FAIR-GAMESCOM","caption":"","crops":[],"height":3280,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/10/blizzard-bans-hearthstone-player.jpg?quality=60&resize=60,33","postId":2711857,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/10/blizzard-bans-hearthstone-player.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/10/blizzard-bans-hearthstone-player.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/10/blizzard-bans-hearthstone-player.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/10/blizzard-bans-hearthstone-player.jpg","useBasicImg":false,"usingDataFallback":false,"width":4928,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"As China and the NBA Feud, Tencent May Be the Big Victim","permalink":"https://fortune.com/2019/10/11/china-nba-feud-tencent-blizzard-fortnite-epic/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"International","eyebrowLink":"https://fortune.com/section/international/","postId":2713698,"excerpt":"Tencent has its brand on the line—but little control.","publishedDate":"2019-10-11 09:19:20","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2713699,"alt":"BRAZIL - 2019/07/17: In this photo illustration the Tencent Games logo is seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)","caption":"In this photo illustration the Tencent Games logo is seen displayed on a smartphone. ","crops":[],"height":3333,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1156364206.jpg?quality=60&resize=60,33","postId":2713698,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1156364206.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1156364206.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1156364206.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1156364206.jpg","useBasicImg":false,"usingDataFallback":false,"width":5000,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"Lebron James Commented on the NBA’s China Crisis and Now He’s the Target of Hong Kong Protests","permalink":"https://fortune.com/2019/10/16/lebron-james-hong-kong-china-daryl-morey-tweet-protest/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"International","eyebrowLink":"https://fortune.com/section/international/","postId":2716329,"excerpt":"On Tuesday evening, basketball and the protests became one, as hundreds gathered in protest of basketball superstar Lebron James’ recent criticisms of Houston Rockets GM Daryl Morey. ","publishedDate":"2019-10-16 10:12:20","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2716349,"alt":"WAN CHAI, HONG KONG - 2019/10/15: Protesters holding a black banner at the court, during the demonstration. Hundreds of protesters gathered to express their anger about Lebron James's tweet and to show support to the General Manager of the Houston Rockets, Daryl Morey, and Adam Silver, Commissioner of the NBA, for defending freedom as a core value in NBA. (Photo by Ivan Cheung/SOPA Images/LightRocket via Getty Images)","caption":"Protesters holding a black banner at the court, during the demonstration.\nHundreds of protesters gathered to express their anger about Lebron James's tweet and to show support to the General Manager of the Houston Rockets, Daryl Morey, and Adam Silver, Commissioner of the NBA, for defending freedom as a core value in NBA. ","crops":[],"height":3333,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1176164782.jpg?quality=60&resize=60,33","postId":2716329,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1176164782.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1176164782.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1176164782.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1176164782.jpg","useBasicImg":false,"usingDataFallback":false,"width":5000,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"‘Be Courteous to China’: How a Tweet About Hong Kong Put the NBA on the Hot Seat","permalink":"https://fortune.com/2019/10/07/china-hong-kong-protests-houston-rockets-nba/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"Sports","eyebrowLink":"https://fortune.com/section/sports/","postId":2710542,"excerpt":"Chinese sportswear maker Li Ning Co. and Shanghai Pudong Development Bank Credit Card Center suspended cooperation with the Houston Rockets, while CCTV Sports said it will halt broadcasting the team’s games.","publishedDate":"2019-10-07 08:40:21","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2710543,"alt":"HOUSTON, TEXAS - SEPTEMBER 30: Clint Capela #15 of the Houston Rockets dunks as Donatas Motiejunas #12 of the Shanghai Sharks and Dong Hanlin #10 look on during the second quarter at Toyota Center on September 30, 2019 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Bob Levey/Getty Images)","caption":"Clint Capela #15 of the Houston Rockets dunks as Donatas Motiejunas #12 of the Shanghai Sharks and Dong Hanlin #10 look on during the second quarter at Toyota Center on September 30, 2019 in Houston. ","crops":[],"height":3456,"imageSize":"recirculation","lazyload":true,"lqipSrc":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1178237281.jpg?quality=60&resize=60,33","postId":2710542,"retina":true,"showCaption":false,"sources":[{"default":true,"transforms":{"resize":[223,123]},"descriptor":223}],"sourceTags":[],"src":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1178237281.jpg","srcset":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1178237281.jpg?resize=446,246 446w,https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1178237281.jpg?resize=223,123 223w","url":"https://content.fortune.com/wp-content/uploads/2019/10/GettyImages-1178237281.jpg","useBasicImg":false,"usingDataFallback":false,"width":4222,"fallbackImageUrl":"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7","picture":false,"sizes":"223px"},"children":[]}]},{"name":"content-list-item","config":{"title":"NBA Cancels Community Events in China as Controversy Over Hong Kong Tweet Escalates","permalink":"https://fortune.com/2019/10/09/nba-cancels-preseason-games-china-hong-kong-tweet-houston-rockets/","hasVideo":false,"themeName":"recirculation","isNativoTout":false,"eyebrowLabel":"International","eyebrowLink":"https://fortune.com/section/international/","postId":2712006,"excerpt":"The evolving political rift between the NBA and Beijing could threaten the league’s future in China.","publishedDate":"2019-10-09 13:59:50","type":"post"},"children":[{"name":"image","config":{"aspectRatio":0.5515695067264574,"attachmentId":2712060,"alt":"NBA Commissioer Adam Silver speaks during a press conference prior to the NBA Japan Games 2019 between the Toronto Raptors and Houston Rockets in Saitama on October 8, 2019. - The NBA will not regulate the speech of players, employees and owners, the organisation's commissioner said Tuesday after a tweet from a Houston Rockets executive sparked a backlash in China. 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